Our social pillar involves our positive multidimensional impact to the communities we operate in through our loved and trusted brands and our caring people.
For the 5th year, 2020, Lanes, supported the Panhellenic Breast Cancer Association by participating in the largest symbolic digital race event of the year "Greece Race for the Cure“.
Since the beginning of the COVID-19 outbreak, we have offered soaps and we have been educating our consumers on the importance of washing hands through our loved and trusted brand Noxzema
Watch the video HERE
During the Group’s participation in the 3-day “Clean Tatra Mountains” project in collaboration with Clean Poland Association, we supported the initiative with brand-based sponsorships with the support of STR8, Jan Niezbędny & Kolastyna Sun. Thousands of eco enthusiasts and mountain lovers gather to the winter capital of Poland (Zakopane) to clean 275 km of the Carpathian Mountains from garbage.
A summary video of 8th edition HERE
During the COVID-19 pandemic crisis, we offered more than 925,000 € to 85 NGOs, 16 nursing homes & many hospitals across our countries.
Our product approach focuses on Product quality & Safety, Product Design & Packaging and Consumer Health & Safety. These focal areas make a difference in our consumers’ preferences as our goal is to always offer high quality products addressing the everyday needs of our consumers, while adopting socially responsible practices and environmentally friendly production methods.