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Our Social contribution

Our social pillar involves our positive multidimensional impact to the communities we operate in through our loved and trusted brands  and our caring people.

Our commitments

  • Contributing directly to the local societies through recruiting from the local communities.
  • Giving back value to the society, through brand-based donations, financial support and co-operations with NGOs
  • Maintaining initiatives that address issues around health, well-being, and the environment.

Our progress

  • Local community recruitment accounts for more than 98% of employees.
  • Our contribution to the local community is also expressed through initiatives that focus on improving people's well-being, protecting the environment and educating our consumers.

For the 5th year, 2020, Lanes, supported the Panhellenic Breast Cancer Association by participating in the largest symbolic digital race event of the year "Greece Race for the Cure“.

Since the beginning of the COVID-19 outbreak, we have offered soaps and we have been educating our consumers on the importance of washing hands through our loved and trusted brand Noxzema

Watch the video HERE

  • We encourage our employees to actively participate in charitable projects and we take part in environmental protection programs.

During the Group’s participation in the 3-day “Clean Tatra Mountains”  project in collaboration with Clean Poland Association, we supported the initiative with brand-based sponsorships with the support of STR8, Jan Niezbędny & Kolastyna Sun. Thousands of eco enthusiasts and mountain lovers gather to the winter capital of Poland (Zakopane) to clean 275 km of the Carpathian Mountains from garbage.

A summary video of 8th edition HERE

  • We mobilize variable donations and financial support as an emergency aid when society is in need.

During the COVID-19 pandemic crisis, we offered more than 925,000 € to 85 NGOs, 16 nursing homes & many hospitals across our countries.


  • We regularly cooperate with many regional institutions and NGOs in order to offer our support.

Our product approach

Our product approach focuses on Product quality & Safety, Product Design & Packaging  and Consumer Health & Safety. These focal areas make a difference in our consumers’ preferences as our goal is to always offer high quality products addressing the everyday needs of our consumers, while adopting socially responsible practices and environmentally friendly production methods.

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