PRESS RELEASE
The Sarantis Group is currently reinforcing its product portfolio, and as part of this initiative will launch the new STR8 Racing fragrance in early October. With the addition of this new fragrance, the STR8 line will now be available in seven versions, six of which are already on the market and have been extremely well-received by the consumer public. It is worth noting that the 2005 sales of STR8 increased by 56% in comparison with 2004 sales figures.
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The creation and launch of this new cologne is in line with the management’s new strategy, namely the expansion of the Group’s line of own products and consequently the reinforcement of the general distribution fragrances & cosmetics category, by making new products available both on the Greek and foreign markets.
It is worth noting that sales of group-manufactured products account for the largest percentage of general distribution cosmetics sales. More specifically, according to the first half financial results of 2006, own products account for 28.85 million euros out of the 41.72 million euros of fragrances & cosmetics sales.
OBJECTIVES AND PROSPECTS
For the year 2006, the management of Sarantis Group anticipates follow up of the strong course of the sector of fragrances & cosmetics, via the disposal of new products, as much in the markets of Greece as in the foreign markets, but also via the expansion of the range of own products of the Group in the markets of Eastern Europe.
The Group’s strategy, which is reflected in the financial results of H1 2006, consists of the following drivers: 1) revenue growth based on the 4 business activities of the Group, 2) concentration of the efforts on the expansion in the 4 new and important markets of Turkey, Ukraine, Russia and Hungary, 3) exit from non strategic business units, and 4) emphasis on further expansion and stronger marketing support of the own product portfolio.
Contact
SARANTIS Group
26, Amaroussiou - Halandriou Street
151 25 Maroussi, Athens, Greece
Tel: +30 210 6173000
Fax: +30 210 6197081
e-mail: group-info@sarantisgroup.com
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