PRESS RELEASE
SARANTIS Group, proceeds with the relaunch of its male fragrance, STR8, in accordance with its growth strategy, reinforcing the potential of the Fragrances & Cosmetics sector.
The new STR8 fragrance will be launched in April 2008 and will be distributed, apart from Greece, in all the markets where the Group operates via subsidiaries and direct exports.
It is worth to mention that, in anticipation of this relaunch and aiming at exhausting in an efficient way the existing inventory, production and sales of the previous STR8 have been cut back during the 1st quarter of 2008, while the 2nd quarter of 2008 is expected to be strong in terms of production volume and orders of the new STR8.
It is reminded that STR8 is an own brand of Sarantis Group that was first launched in 1998, while a remarkably successful relaunch took place in 2004 boosting STR8 sales up in 2005 by 57%.
It is also worth to note that STR8 is the number one in sales own product of Sarantis Group reaching sales of c.33 million Euros in 2007 and posting two digit growth rates on a yearly basis, while it holds leading market shares in the markets it operates.
This move is of particular strategic importance for the Group, as it strengthens the Group’s leading position in the Fragrances & Cosmetics sector and further reinforces the dynamic course of the Group’s own brand portfolio.
Contact
SARANTIS Group
26, Amaroussiou - Halandriou Street
151 25 Maroussi, Athens, Greece
Tel: +30 210 6173000
Fax: +30 210 6197081
e-mail: group-info@sarantisgroup.com
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