Sarantis Greece, headquartered in Athens, reinforces its commitment to corporate social responsibility and sustainability by launching a new initiative in collaboration with AB Vassilopoulos. The initiative, titled "Welcome Them Back," aims to support the Hellenic Ornithological Society / BirdLife Greece and contribute to urban biodiversity conservation.
Remaining committed to its environmental protection goals, Sarantis Greece focuses on the restoration of terrestrial ecosystems and the reversal of species loss, supporting efforts to preserve the natural environment.
This year’s initiative highlights the declining swallow population, a phenomenon exacerbated by urbanization and the loss of suitable nesting sites. Through awareness campaigns, educational activities, and protective measures, this collaboration aspires to reach over 200,000 citizens, fostering awareness and engagement around this critical issue.
The first wave of the initiative was successfully completed between February 13 and 23, 2025, with a key event held at the AB Vassilopoulos store in Elliniko on February 15. At the event, citizens had the opportunity to learn from the Hellenic Ornithological Society staff about the importance of swallow conservation and how they can contribute to the cause. Two additional waves of the initiative will follow —one in September and another in November— offering further opportunities for awareness and participation.
Sarantis Greece continues to invest in impactful social and environmental actions, promoting sustainability and conscious consumption. With responsibility and dedication, the company remains committed to actively contributing to a better future, taking on initiatives that address today’s environmental and social challenges.