As part of its broader sustainability and social responsibility strategy, Sarantis Greece is once again joining forces with the AB Vassilopoulos supermarket chain to support the Hellenic Ornithological Society through the CSR initiative “Welcome Back.”
Building on the success of the first campaign wave, this renewed effort places greater emphasis on protecting swallows throughout the year, not only during their migration. Swallows’ nests—often removed or destroyed—are vital to their survival. These migratory birds instinctively return to the same nest each year, repairing and reusing it, conserving precious energy in the process.
Aligned with the Sarantis Group’s values and guided by the UN Sustainable Development Goals, the campaign highlights the importance of biodiversity conservation and the protection of swallows, a beloved symbol of spring and an essential part of the natural ecosystem.
Our longstanding partner in this endeavor, the Hellenic Ornithological Society, continues to bring its expertise as one of Greece’s most active environmental organizations. Through research, habitat protection, awareness campaigns, and educational activities, this collaboration has achieved national visibility and generated tangible social impact.
With this new phase, we aim to educate and inspire thousands of citizens, families and educational groups, fostering collective responsibility for protecting swallows and the ecosystems they depend on.
The second wave of the initiative ran from September 4 to 17, 2025, reaffirming our shared commitment to environmental stewardship and sustainable development.