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SARANTIS GROUP NEWS: ESTEE LAUDER COS' LAUNCH PLAN FOR C-THRU

14 OCTOBER 2008

 


Attached you will find an article by WWDBeauty Biz magazine, top publication in the fashion and beauty industry, on the launch of the women’s fragrance C-THRU in the US and Estee Lauder Cos’ estimations about the project.
 
According to the article, Aramis and Designer Fragrances, a division of a subsidiary of the Estee Lauder Cos, plans to launch C-THRU in Wal-Mart this December and from January 2009 extend its distribution to other mass retailers covering 10,000 sales points in North America. Please note that C-THRU is Aramis’ first women’s fragrance initiative distributed directly into the mass category.
 
For any further information please contact Sarantis Group Investor Relations Department (contact person: Ms Eleni Pappa, tel. +30 210 6173065).

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