Attached you will find an article by WWDBeauty Biz magazine, top publication in the fashion and beauty industry, on the launch of the women’s fragrance C-THRU in the US and Estee Lauder Cos’ estimations about the project.
According to the article, Aramis and Designer Fragrances, a division of a subsidiary of the Estee Lauder Cos, plans to launch C-THRU in Wal-Mart this December and from January 2009 extend its distribution to other mass retailers covering 10,000 sales points in North America. Please note that C-THRU is Aramis’ first women’s fragrance initiative distributed directly into the mass category.
For any further information please contact Sarantis Group Investor Relations Department (contact person: Ms Eleni Pappa, tel. +30 210 6173065).