Sarantis Group and the Tesori d’Oriente team, in collaboration with Allbright Advertising, created the exciting event “Tesori d’Oriente Express” — a groundbreaking experience that captivated guests and earned significant accolades at the 2025 Event Awards. The event received the PLATINUM Award and GOLD Award in the Best Use of Interactive Storytelling category, as well as the SILVER Award in the Fashion, Beauty & Luxury category.
Inspired by exotic destinations of the East, the “Tesori d’Oriente Express” offered a magical experience to guests, showcasing the brand’s vision and identity. The event featured three themed carriages, each representing the fragrances and imagery of different cultures, providing attendees with a unique multi-sensory journey. The strategic concept and creative execution by Allbright Advertising were crucial to the project's success.
"Tesori d’Oriente Express” lasted five days, beginning with a PR event for influencers, beauty bloggers, and media editors. It then hosted top partners and retailers from the Greek market. Guests had the opportunity to explore Tesori d’Oriente’s fragrances and personal care collections through themed carriages that recreated the atmosphere of exotic destinations such as Morocco, Istanbul, Yemen, Bhutan, and China.
Following its great success in the Fabric Softeners category, Tesori d’Oriente makes a dynamic return to the Personal Care category, captivating the senses and winning the hearts of consumers. “Tesori d’Oriente Express” highlighted the brand’s vision of transforming everyday life into a journey filled with wellness and pleasure through its unique fragrances.
Through Tesori d’Oriente's strategic partnership with Allbright Advertising, Sarantis Group continues to invest in innovative ideas and experiences that emotionally connect consumers with its brands, further strengthening its presence in the Personal Care category.
Tesori d'Oriente Express | A Multi-Sensory Experience in Collaboration with Allbright Advertising, Honored with Major Distinctions at the 2025 Event Awards!
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