Rimmel

Rimmel has always stood for accessible, versatile and abundant beauty. From its very beginnings in 1834, the brand has been at the forefront of creating innovative beauty products with mass appeal, exported from the streets of London to the world. Visionary Eugene Rimmel, notably a perfumer for Queen Victoria, learnt from his father in the brand’s founding home on Bond St. and took Rimmel to the next level. A marketer and advertiser ahead of his time, he created revolutionary products, introducing what is believed to be the first commercial mascara. More than abundant products, Rimmel celebrates inclusive and authentic beauty and what truly means to Live the London Look. The brand’s core values are the authentic individuality and unapologetic beauty so that beauty beauty is a playground to be enjoyed on your own terms, without fear of judgement!