PERSONAL CARE
B·U is a trendy fragrance brand addressing with a confident attitude today’s GenZ.
Known as the ‘perfume in the tin’, B·U has opened the mass market for fragrances in 1996 offering a variety of fragrances, according to each girl’s mood and attitude!
Faithful to its brand manifesto “be yourself”, B·U encourages each young girl to embrace her own identity, stand out and choose to B·Unsame, to be herself.