Biopoint

In a small laboratory of Bologna, the first Biopoint was created 1954 - universal Conditioner Cream for hairdressing salons. That was a multi-function product, with incredible detangling properties, that is nourishing and restoring.

Today, because of the best-in-class products formulas enriched with high-performing, exclusive ingredients, ultra-luxurious sensorial textures and long-standing professional experience Biopoint is the leading hair care brand in the Italian selective channel, a pioneer boasting the most complete and sophisticated programs.

Biopoint. Believe in your beauty.