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Sarantis S.A. expands its homecare portfolio with the addition of Dr. Beckmann in the Greek market

28 APRIL 2025

Sarantis S.A. expands its homecare portfolio with the addition of Dr. Beckmann in the Greek market

Sarantis S.A. is pleased to announce a new strategic partnership with Delta Pronatura, undertaking the exclusive distribution of the internationally acclaimed brand Dr. Beckmann in Greece.

This partnership further strengthens Sarantis Group’s footprint in the homecare category, complementing its existing portfolio of strong, trusted brands, and offering consumers high-quality and innovative household care solutions.

With a heritage spanning over 85 years and presence in more than 80 countries, Dr. Beckmann is a brand synonymous with expertise and innovation. Known for its advanced stain removal and fabric care solutions, it is widely regarded as a market leader in its category.

At the heart of the brand lies the "Stain Devil", an innovative solution that effectively tackles over 150 different types of stains, delivering exceptional results. The Dr. Beckmann product line also includes whiteners, laundry boosters, and colour collectors, addressing various consumer needs not only in fabric care but also across home cleaning.

Leveraging its robust sales network and deep understanding of the Greek market, Sarantis will actively support the growth of Dr. Beckmann through a targeted commercial and communication plan.

With more than 60 years of presence in the Greek market, Sarantis S.A. continues to invest in growth and in delivering high-quality, technologically advanced, and sustainable product solutions. The company’s strategy is focused on building long-term trust with consumers and partners, by offering innovative products that improve everyday life.

Let’s talk stains — again.

Sarantis S.A. expands its homecare portfolio with the addition of Dr. Beckmann in the Greek market (142.9KB)

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